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You Tube star takes back her brand (again).
September 22, 2017
By: Christine Esposito
Editor-in-Chief
ipsy and Michelle Phan have entered into a definitive agreement for Divinium Labs, LLC, a company owned by Phan, to acquire EM Cosmetics. As such, Phan will be moving on from ipsy to focus on leading EM Cosmetics. Ipsy (Personalized Beauty Discovery, Inc.) was co-founded in 2011 by Marcelo Camberos, Jennifer Goldfarb, and Phan in 2015 after Phan parted ways with L’Oréal. L’Oréal USA inked its deal with the You Tube star back in 2013. “The idea of building an innovative beauty company for ...
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